Case study · Soland
A brand for people who want a world without borders
Soland helps people get second passports and citizenship. The brand promises a life without boundaries and the key to new horizons.
The brief
Soland is not just a passport provider but a gateway to a limitless life. The tone had to be young, rich and bold, speaking to the modern global citizen who wants to explore, experience and excel.
My approach
Warm earth tones and quiet luxury instead of the usual blue and gold of financial services. A lowercase wordmark, a soil brown and a deep navy, used across paper, wax seals and objects people keep.
- Lowercase wordmark with the line "Your world, your choice"
- Palette: Soland Soil, Soland Dark, Soland 60 and lighter tints
- Stationery, cards, stickers and gifts for clients
Key features
What I designed and why it works the way it does.
Feature 01
Colour
Soil and Dark as the core pair, with soft tints for backgrounds.
Feature 02
Stationery
Greeting cards, envelopes and a wax seal that make every client letter feel personal.
Feature 03
Objects
Playing cards, laptop stickers, candles and notebooks for client gifts and events.
Get in touch
Open to remote design roles
Email is the fastest way to reach me. You can also download my CV, find me on LinkedIn, or call +387 61 738 931.