Case study · Sarajevo Hair Mastery
An identity for the region’s biggest hair masterclass
Sarajevo Hair Mastery is a premier masterclass for hairdressers, organised by Senad Hair Academy, a private institution with nearly a decade of experience educating hair professionals.
The challenge
There were no branding guidelines or visual standards to start from. That was both the challenge and the opportunity: build something original from the ground up for one of the most significant hairdressing events in the region.
My role
I led the creative direction for a distinctive, recognisable identity that sets a new standard for the event.
- Logo design that captures innovation, expertise and artistry
- Brand identity: palette, typography and design elements
- Social media graphics and digital assets to build anticipation
- Motion graphics and video teasers
- Event materials: posters, banners, on-site signage and printed collateral
The idea
The mark is built from Senad Šehić's trademark haircutting technique, which makes it personal and symbolic at the same time. Every element, from typography to colour, carries professionalism, creativity and mastery.
Key features
What I designed and why it works the way it does.
Feature 01
Logo
A single sweeping stroke taken from the signature cut, paired with a clean stacked wordmark.
Feature 02
Social media
Speaker announcements and event countdowns designed as one recognisable series.
Feature 03
Colour
Mastery Default, Turquoise and Bright, balanced with a light grey and a deep near black.
Feature 04
Digital and event
The identity carried into press coverage and onto physical items like event wristbands.
Impact
The new identity positioned Sarajevo Hair Mastery as a leading industry event with a strong, recognisable brand presence. It improved attendee engagement and visibility, and set a foundation for long term brand consistency.
Get in touch
Open to remote design roles
Email is the fastest way to reach me. You can also download my CV, find me on LinkedIn, or call +387 61 738 931.