Case study · AutoPlac
Buying a used car without the fear
AutoPlac is a vehicle marketplace for the Bosnian market. From listing a car in minutes to a built in CarVertical check that removes the biggest fear in used car buying.
The challenge
Selling a car means posting it on several sites and hoping. Buying one means trusting a stranger about its history. AutoPlac had to fix both sides and feel trustworthy from the first screen.
My approach
A friendly, confident brand and an app that does the heavy lifting: a listing goes out to many platforms through digital ads, and every car can be checked with CarVertical before you meet the seller.
- Logo: a car shape joined with the infinity symbol
- Sign up with phone, Facebook, Google or Apple
- Verified profiles, dealer pages and campaign tools for sellers
Key features
What I designed and why it works the way it does.
Feature 01
Logo and mark
The infinity loop inside a car silhouette, simple enough to work as an app icon and on a billboard.
Feature 02
Colour
Primary and secondary blue for trust, black and grey for a premium automotive feel.
Feature 03
App: onboarding and home
Splash, sign up options and a home screen built around search and the most popular brands.
Feature 04
App: dealers and listings
Verified dealer profiles, rich car listings and the steps to publish your own.
Feature 05
App: premium and campaigns
Premium plans for sellers and campaign tools that push a listing to social platforms, with results tracked over time.
Get in touch
Open to remote design roles
Email is the fastest way to reach me. You can also download my CV, find me on LinkedIn, or call +387 61 738 931.